![]() ![]() Instead of waiting for your customers to do the work for you, you can create your own FAQ, by asking and answering the most common questions you get. It’s intended for customers to be able to answer those questions, but, if left unmanaged could be harmful to your brand. The Q&A section lets people submit questions about your business. Use them to make announcements of new products or services, share a discount offer with your audience, or share an event. Posts are boxes with some text, an image, and a call to action. Launched in February 2021, it’s currently only available to U.S.-based merchants participating in the Google Merchant Center program.īusinesses that enable this attribute may notice that the change doesn’t go into effect immediately. Google created this attribute in response to increased searches for “black-owned” businesses as a result of heightened awareness of racial inequality. These are designed to make it easier for businesses to indicate the services they’ve opted to make virtual. These attributes include:Īdditional Attributes for Online Services These attributes are designed to help people make decisions about the businesses they want to visit in person. These include: Health and Safety Attributes In 2020, Google added some additional attributes to help you educate your customers about how your business operates. If they’re looking for a dog-friendly bar with outdoor seating – and you offer that but don’t have it included in your GMB profile, you could be missing out. These are things that people may be searching for and need a quick answer to. It also includes a variety of features that make it easy to educate potential customers about your business, such as:Īttributes give you a quick and easy way to tell Google and searchers about your business – things like: GMB is more than a way to land your business in the local map pack. They feel the same way about fraudulent reviews, which are rampant across the internet today, especially on Amazon. That same research shows 62% of consumers won’t support brands they believe practice review censorship – manipulating reviews to make themselves look good. It makes them question the review’s authenticity. Nearly 60% of people say they continue to do research if they find a company that has all 5-star reviews. Think a 4-star review will hurt your business? Maybe not as much as you’d think. Research shows that 89% of consumers worldwide read reviews before making a purchase. Why are reviews so important? Not only can they help boost your credibility and trustworthiness as a company – but they can influence consumer choices. ![]() People know that a business isn’t going to keep all of its customers happy all the time, and are more likely to look past negative reviews that they see the business doing something about. The idea is that prospective customers will see your responses and know that you’re an attentive business owner. It’s okay to send out a reminder a week or two after the initial contact, to those you know did not leave a review.Īlways take the time to respond to the reviews customers leave you, even if they don’t show your business in a positive light. ![]() Send an email to all of your customers, politely asking them for a review of their experience with you. And you can’t get that unless you have customer reviews. To increase the chance of your GMB profile showing up in relevant search results, you need a high review ranking. Reach out to current & past customers for a review
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